Going Loco over Trademark Logos
The word logo itself came from the Greek word logotipos which means a detailed graphic icon, element, or symbol of a trademark…
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Category: Marketing
Step-by-Step Guide to Trademark Registration: How to Protect Your Brand Name and Logo
When people think about starting their own business, the first thing they often imagine is the logo or trademark of the company.…
Common Green Marketing Mistakes to Avoid for a Strong Eco-Friendly Brand
There are a number of common mistakes new green marketers make that can cost you heavily if you aren’t careful. Some are…
Understanding Green Consumer Groups and How to Market Eco-Friendly Products
There are three distinct green consumer groups in today’s market. Around 20% of the US market is considered “deep green”, meaning they…
The Death of the Traditional Influencer
Audiences are demanding extreme authenticity, forcing brands to rethink their entire strategy.